About Us
Empowering your financial journey with strategic insight. From deciphering numbers to crafting business strategies, we’re your partners in clarity and success.
Masterpiece Accounting Services
Understanding the interconnectedness of each aspect of a business, such as strategies, planning, internal operational controls, process improvements, cash flow planning, and forecasting, among others, requires knowledge and experience. This approach aims to support the business’s financial, functional, and strategic functions, contributing to the growth and expansion of a company.
We are a learning organization. We believe that learning is a process that never ends. Through the continuous improvement of our members, we are constantly being transformed from within, individually, and as an organization. Based on the application of this principle, we can then build and transform our clients’ businesses to help them achieve the goals they desire.
We are a dynamic practice that constantly seeks ways to adapt and learn, staying abreast of the latest developments in the areas of services because we believe that our clients are our greatest assets and deserve the best of our firm.
Our focus is to tailor a plan of action for small to mid-sized companies looking for a comprehensive operational and financial management design through record keeping, planning, cash management, and process improvements.
Our Vision
To live in a world where service-based small businesses operate with the information, understanding, and resources they need to be successful at what they do, and ultimately live the abundant life with those they love.
Our Mission
Our mission is to be the financial and strategic compass for businesses in the services industry. We are dedicated to guiding you through growth and expansion, ensuring long-term success, and positively impacting your personal and professional life.
Our Value Proposition
Clarity, Direction, Success.
We specialize in transforming professional-based businesses, specifically in the med spa, wellness, and beauty industries from a state of confusion and stagnation into one of clarity and purposeful direction. Our tailored approach includes developing robust financial systems, strategic planning, and effective execution, along with advanced accounting and tax planning solutions.
Our Core Values: The Pillars of Our Commitment to Excellence
At Masterpiece Accounting Services, LLC, our core values are the heartbeat of our operations and the guiding stars of our professional journey. We believe in the power of innovation to solve complex problems, embracing each challenge as an opportunity to think creatively and deliver exceptional solutions.
Understanding and Communication: We are committed to truly understanding our clients’ needs, ensuring clear and effective communication at every step. This client-centric approach is woven into our DNA.
Leadership and Expertise: Our team embodies leadership, guided by a strong academic foundation in accounting, taxation and strategic business management. Our expertise is the cornerstone of our ability to lead projects with confidence and precision.
Continuous Growth: We are dedicated to perpetual growth and improvement, both personally and as a firm. Staying abreast of the latest advancements in technology, we continuously refine our processes for optimal efficiency.
Empowerment through Knowledge: Our passion for training and coaching enables us to empower not only our team but also our clients, fostering an environment of shared learning and development.
Integrity and Reliability: Ethical practices, reliability, and responsiveness are not just promises but practices we live by daily. Our commitment to ethics and integrity is unwavering, as is our dedication to fulfilling our promises without compromising our core values.
Discipline and Persistence: Hard work and self-discipline are the fuels that drive us forward. We believe that persistence and dedication are key to overcoming any obstacle.
A Culture of Learning: Our eagerness for continuous learning keeps us at the forefront of our field, ensuring that we are always equipped to meet the evolving needs of our clients with the most current and effective strategies.
Board of Directors
Ibanessa Soto Hogan
Certified Business Advisor • Enrolled Agent • Certified QuickBooks Advisor • Speaker • Author
Ibanessa Soto is the Founder & CEO of Masterpiece Accounting Services LLC, a financial consultancy specializing in elevating spa and wellness businesses. As a Certified CFO and Enrolled Agent, she brings expert-level tax strategy and financial stewardship to her clients while leveraging her skills as a Certified QuickBooks Advisor to streamline accounting workflows.
With an MBA under her belt, Ibanessa offers much more than number-crunching—she offers strategic clarity. Certified by the globally recognized Institute of Advisors, she delivers tailored guidance that empowers business owners to transition from daily firefighting to sustained profitability and growth.
Her boutique consultancy helps clients:
- Optimize cash flow and enhance tax efficiency
- Diagnose business weaknesses with tools like the Business Health SCORE
- Implement strategic, customized growth roadmaps
Loralyn Mears
Certified Advisor
Word Nerd. Science geek. Champion of the underserved. A social entrepreneur inspired by acts of kindness. An optimist and contrarian bent on living outside the box. Loralyn Mears, PhD has held executive leadership roles in marketing and innovation for three Fortune 100s and several tech startups. Along the way, she’s launched dozens of products, startups, and Centers of Excellence. As a recognized author and National Gold Medal book winner, awardee from NJ Governor Murphy and the City of Philadelphia, Loralyn applied her tech experience and passion for driving sustainable change to launch STEERus. She’s determined to make workplaces less toxic, more productive, and to empower small business owners so that they can navigate uncertainty and achieve sustainable growth. As a social entrepreneur, she focuses on enabling underserved communities, particularly those with special needs through her nonprofit, HELPipedia, which is powered by the STEERus platform as the “Hub-for-HELP.”
Kenny Harper
Fractional CMO
Kenny Harper is a fractional CMO and strategist who empowers small businesses and business advisors to simplify, scale, and amplify growth—without the guesswork or burnout. With over a decade of hands-on experience, Kenny specializes in optimizing lead generation, conversion, and pricing strategies to boost both retention and profit.
Joshua Hogan
Office Support
Joshua has been a valuable part of our team since 2022, providing all related- administrative tasks support and assisting with a variety of office and accounting tasks. Over the years, he has gained hands-on experience in client record management, data entry, and transaction categorization using both QuickBooks Online and Desktop, under close supervision.
Karla Castillo
Bookkeeper
Karla is an outstanding accounting student at Monroe University. With exceptional work ethic, sharp analytical skills, and a focused approach to learning and problem-solving, she brings fresh perspective and enthusiasm to our team. Her commitment to excellence makes her a valuable asset as we continue to serve and support our clients with the highest level of care and professionalism.
